A line of lures inspired by the quality and innovation of JDM tackle
Baits genetically engineered to catch more fish.
A collaboration with a one of a kind creator, combining art and fishing
Covering Water is an original fishing series covering the people, places, and experiences along the way.
A collaboration with one of the greatest minds in all of fishing
Expertly designed, premium rods at an affordable price.
A collaboration with some of the biggest disruptors in the industry
Hard Hat Jigs
The workhorses of every angler’s tackle box.
Heavy Metal Tungsten
Rockin’ jigs and jig heads built with tungsten
Karl’s Bait & Tackle
Karl’s Bait & Tackle store is the internet’s local tackle shop
Mike Bucca’s Baby Bull Shad
The legendary Bullshad swimbait, now in a form accessible to the masses.
Mystery Tackle Box
A fun and affordable way to discover new products and learn new techniques
Finely crafted hooks honoring the rich history and tradition of hook making
A content series centered on exploring, fishing, and friendship
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