10,000 Fish

A line of lures inspired by the quality and innovation of JDM tackle


Baits genetically engineered to catch more fish.


A collaboration with a one of a kind creator, combining art and fishing

Covering Water

Covering Water is an original fishing series covering the people, places, and experiences along the way.

GameChanger Lures

A collaboration with one of the greatest minds in all of fishing

Googan Rods

Expertly designed, premium rods at an affordable price.

Googan Squad

A collaboration with some of the biggest disruptors in the industry

Hard Hat Jigs

The workhorses of every angler’s tackle box.

Heavy Metal Tungsten

Rockin’ jigs and jig heads built with tungsten

Karl’s Bait & Tackle

Karl’s Bait & Tackle store is the internet’s local tackle shop

Mike Bucca’s Baby Bull Shad

The legendary Bullshad swimbait, now in a form accessible to the masses.

Mystery Tackle Box

A fun and affordable way to discover new products and learn new techniques

Stickies Hooks

Finely crafted hooks honoring the rich history and tradition of hook making


A content series centered on exploring, fishing, and friendship