your Passion

Creating amazing fishing brands, products, & shopping experiences for the modern angler.


Mystery Tackle Box

A fun and affordable way to discover new products and learn new techniques

Googan Rods

Expertly designed, premium rods at an affordable price.

Googan Squad

A collaboration with some of the biggest disruptors in the industry


A content series centered on exploring, fishing, and friendship

Karl’s Bait & Tackle

Karl’s Bait & Tackle store is the internet’s local tackle shop

Mike Bucca’s Baby Bull Shad

The legendary Bullshad swimbait, now in a form accessible to the masses.

10,000 Fish

A line of lures inspired by the quality and innovation of JDM tackle


Baits genetically engineered to catch more fish.

F*sh Yeah!

OUR Story

Learn about our vision for the modern angler

The journey of a thousand fish begins with one cast. - Karl VonDibble