your Passion

Creating amazing fishing brands, products, & shopping experiences for the modern angler.


Mystery Tackle Box

A fun and affordable way to discover new products and learn new techniques

Googan Rods

Expertly designed, premium rods at an affordable price.

Googan Squad

A collaboration with some of the biggest disruptors in the industry


A content series centered on exploring, fishing, and friendship

Karl’s Bait & Tackle

Karl’s Bait & Tackle Shop is the internet’s local tackle store

Mike Bucca’s Baby Bull Shad

The legendary Bullshad swimbait, now in a form accessible to the masses.

10,000 Fish

A line of lures inspired by the quality and innovation of JDM tackle


Baits genetically engineered to catch more fish.

OUR Story

Learn about our vision for the modern angler

The journey of a thousand fish begins with one cast. - Karl VonDibble