Introducing The Catch Co.

Creating amazing fishing brands, products, & shopping experiences.

What Drives Us


Our Purpose

We believe the unknown is best explored together.
We exist to create a community of discoverers.

Our Vision

For every angler in America to fall in love with one of our brands.

Our Mission

Our mission is to amaze anglers with the best products, content, and shopping experiences in all of fishing.

Our Values



We love what we do.


We work hard to get stuff done.


We believe that we will succeed.


We are transparent with customers, partners, and employees.


We look for ways to make things better.


We create happiness.

Happy Fishing

We created the world’s first and largest tackle discovery platform.

Our Team

Founded on a passion for fishing, built by a team of experts.
Ross Gordon

Ross Gordon

Founder & CEO

Ross grew up in Minneapolis, MN and fell in love with fishing the first time his dad took him to lake Minnetonka. In 2012 Ross founded Mystery Tackle Box as a way to help anglers discover new fishing lures. Prior to founding MTB, Ross founded a number of other successful tech and media companies. In 2016 Ross established Catch Co. as the corporate brand for Mystery Tackle Box and other fishing projects the company is working on.

Tim MacGuidwin

Tim MacGuidwin


Tim grew up in the Great Lakes state of Michigan, though he was more likely to be skating on the lakes than fishing in them. Tim learned to fish as a kid from his grandfather, an avid hunter and angler. Prior to joining Catch Co., Tim was an operations leader at LCatterton and a management consultant at Mckinsey and Company.

Ryan McDonnell

Ryan McDonnell

Co-Founder & CTO

Born and raised in southern California, Ryan grew up in the middle of surf and snow. At age seven, he caught his first fish but didn’t know how to reel it in. Instead, he just ran away from the water and dragged it onto the shore. Prior to joining MTB, Ryan helped co-found CraftJack with Ross, served as CTO there, and ran a boutique software development firm specializing in advertising and marketing analytics.
Geoffrey Champlin

Geoffrey Champlin

VP of Growth

Geoffrey grew up in Enid, OK spending as much time as possible fishing and hunting everywhere from northcentral Oklahoma to Texas hill country.  Prior to joining Catch Co., he was a management consultant at Alvarez & Marsal with experience in eCommerce strategy, procurement, and process improvement across several industries.

Janet Xu

Janet Xu

Sr. Director of Business Development

From hiking in the Rockies to camping in the Adirondacks, the great outdoors have always been a part of Janet’s childhood in Edmonton, Canada and Buffalo, NY. Previous to joining Catch Co., she was a hardware buyer for Sears Holdings and a management consultant from Bain & Company.