Explore
your Passion

Creating amazing fishing brands, products, & shopping experiences for the modern angler.

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Mystery Tackle Box

A fun and affordable way to discover new products and learn new techniques

Googan Rods

Expertly designed, premium rods at an affordable price.

Googan Squad

A collaboration with some of the biggest disruptors in the industry

Unchartered

A content series centered on exploring, fishing, and friendship

Karl’s Bait & Tackle

Karl’s Bait & Tackle Shop is the internet’s local tackle store

Mike Bucca’s Baby Bull Shad

The legendary Bullshad swimbait, now in a form accessible to the masses.

10,000 Fish

A line of lures inspired by the quality and innovation of JDM tackle

BioSpawn

Baits genetically engineered to catch more fish.

OUR Story

Learn about our vision for the modern angler

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The journey of a thousand fish begins with one cast. - Karl VonDibble