our
story

Explore your limits

Our Mission: Building incredible customer experiences and communities that celebrate fishing and the outdoors.

We understand the importance of fishing to our community and never stop celebrating the sacred, fun, and inspiring moments it creates in everything we do.

Our purpose: to rescue humanity from the indoors.

This is not about getting our friends to try fishing because they might like it. This is about saving civilization from a future where the only exposure to outdoor experiences may be a virtual one. This is about conserving fishing because fishing conserves humanity in how it connects us to the outdoors, history, tradition, and meaning.

Our Team

Karl VonDibble Chief Fishing Officer
Ross Gordon Founder & CEO
Ryan McDonnell CoFounder & CTO
Tim MacGuidwin COO
Geoffrey Champlin CSO
Elles Skony Chief People Officer
Lisa Kempa Chief Financial Officer
Justin Acree Customer Support
Bryan Anderson Finance
Katye Barbay Karl's Retail
Delaney Bartol Customer Support
Kyle Beard Engineering
Katherine Bellus Digital Product
Alex Bennett MTB & Postfly
Leora Ben-Zev Marketing
Jeremey Berglund Customer Support
Kimberly Blaz Fulfillment & Operations
Emily Budden Digital Product
Jesse Byers Karl's Retail
Julie Carney Marketing
Tim Carrigan Karl's Retail
Tiffany Cimino Marketing
Erin Coning Fulfillment & Operations
Cam Cormier Marketing
Jared Durst Fulfillment & Operations
Lindsay Effertz Marketing
Terilyn Eisenhauer People & Culture
Matt Feiten Karl's Retail
Sig Finley Core Brands & Product Management
Courtney Fontes Engineering
Brett Forde Marketing
Kyle Foster B2B Wholesale
Marty Gallipeau Core Brands & Product Management
Liam Gay-Killeen Customer Support
Evan Gregor Karl's Retail
Erin Handley Fulfillment & Operations
Mitchell Harvick Customer Support
Kelly Hassing Karl's Retail
Zoe Holmquist Marketing
Terry Hung Engineering
Tre Hunter Design
Tia Hurder Finance
Cody Joynt Engineering
Marissa Jurasovich MTB & Postfly
Jesse Karr Data and Business Intelligence
Jamie Keilholz Marketing
Matt Kestufskie Core Brands & Product Management
Allie Klawitter Karl's Retail
Maciej Labinski Marketing
Gavin Lagle Marketing
Adam Lane Fulfillment & Operations
Brittani Marketing
Todd Lido Marketing
Brian Luttmer Digital Product
Casey Lyons Karl's Retail
Katie Mahony Project Management
Joe McKenna Karl's Retail
Alex Moon MTB & Postfly
Leah Nicholson Marketing
Kevin Paso Fulfillment & Operations
Blake Pawlikowski Digital Product
James Petro Fulfillment & Operations
Arleen Ponce Digital Product
Gabriel Prero Design
Kristina Ramirez Fulfillment & Operations
John Reid Finance
Amelia Rengo Marketing
Kristy Reuter B2B Wholesale
RichardLouie Reyes Design
Natalie Robinson B2B Wholesale
Josh Rogers Engineering
Eli Rosenberg Marketing
Seth Rosenberg MTB & Postfly
Phil Rowan Engineering
Daisy Ruiz Design
Brian Runnals MTB & Postfly
Zack Ruthven Design
Bryan Schatz MTB & Postfly
Josh Slawkin Fulfillment & Operations
John Solka Finance
Brittani Sotzen Project Management
Teeg Stouffer Karl's Retail
Eric Tanberg B2B Wholesale
Jenny Tatelman MTB & Postfly
Leanne Uzelac Karl's Retail
Nichole Velazquez People & Culture
Maxwell Wang Design
Kyle White MTB & Postfly
Erik Wicklander B2B Wholesale
Drew Winterton Design
Matt Wojciak Customer Support
Meredith Wong Digital Product
Vika Zaderej Karl's Retail
Kyle Zielinsky Engineering
Sam Zoibi Finance