10,000 Fish

Original Brand

The 10,000 Fish brand is inspired by the craftsmanship and intricacies of JDM tackle.

JDM, or Japanese Domestic Market tackle is often among the industry leader in quality and innovation. Through the first few lures in the 10,000 Fish lineup, this fledgling brand is already well on its way to a similar reputation for fish-catching baits made with high quality, long lasting materials. 10,000 Fish is a taste of the East with everything from the high quality lures themselves to the packaging in which they are presented. 

10,000 Fish Sukoshi Bug is a ned-rig specific creature bait, made with Stretch-X plastic. Stretch-X is a durable, buoyant, stretchy soft plastic material built to last. This material helps anglers get the most of their baits, lasting fish after fish. The Shimmer Shad is a dropshot bait with a central “Strobe Strip.” The Strobe Strip is a flashy foil like material to reflect light and increase attraction, while also adding a crunching texture to the feel whenever a fish bites down. Stretch-X and Strobe Strips are two of the initial marks of intricate craftsmanship expected from 10,000 Fish in the future.